ABOUT US
Our supportive environment fosters independence, strength of character, and a lifelong pursuit of knowledge. We strive to provide our students with an extraordinary education.
Meet Our Designer !
Educated in the United States, Learning the ABC’s of diamonds from a young age Twinkle completed her studies from one of the most prestigious diamond schools in the world, The Gemological Institute Of America & soon after became an expert gemologist under the critical eye of her father, Sanjeev Jain, a prominent figure recognized in the industry as the wolf on diamond district.When Twinkle started on her journey, she worked as an employee in her father’s company House of Diamonds, America's leading diamond manufacturers.
As a fourth generation Diamond manufacturer, Twinkle has an eye for perfection. She started her journey as an employee in her father’s company House of Diamonds. After several years of understanding the industry, She created Twinkle & Company at the age of 22.Because of their direct source with diamonds, her collection was competitively priced to give her customers the best value for their money. Soon after Twinkle & Co. was manufacturing for retail stores all across America. Knocking every door, our vision came to life.
Our Company’s mission is to give our customers the best value, saving them from high retail markups. Twinkle keeps all her jewelry priced sensitive and her focus lies in building a name for her company that is powerfully associated with quality & customer satisfaction.





Our History
“Like branches on a tree, we grow in different directions but our roots remain as one.” - Sanjeev Jain
Twinkle’s Father, Sanjeev Jain was raised in Jaipur. Like most fathers in the diamond industry, Sanjeev hoped his children would continue his legacy. Starting small, him & his brother worked ambitiously to grow their company to what it is today. House of Diamonds has branches in Hong Kong, Mumbai, Surat, Jaipur, & Bangkok.
We carry the biggest selection of the world's finest diamonds & ethical sourcing. Voted year after year as one of RapNets primary suppliers.
Sanjeev revolutionized the diamond industry with his eye for quality & perfection. Keeping this tradition in mind, Twinkle is selective with the retailers it distributes to.The Twinkle Collection is only sold to quality conscious jewelry retailers across North America.
Faithful to her city, as a New Yorker herself she contributes her success to the city that built her. New York, Which is why she carries the name proudly with the company.
The inspiration of her jewelry comes from “Love”. Twinkle Says "When someone gifts someone jewelry whether it's worth thousands or a few dollars, it comes from the heart. Jewelry is the most intimate of gifts. Each piece makes its holder feel a certain kind of way. It encourages. It reminds me. It empowers. & most of all it makes one feel loved. Each piece I've designed has a story, it evokes an emotion.
For example, our Eros collection was named after the purest of emotions.
Eros is an ancient Greek word, meaning the uncontrollable urge to say “I Love You ” a feeling every lover in the world resonates with.
The Golden Spoon is meant as encouragement. It was inspired by a conversation I had with my father when I graduated...He told me something that changed my entire perspective on my desires. He told me “There is nothing I haven't given you. You have an education, you had a good childhood, you have all the diamond knowledge at your disposal, you have been exposed to the very core of our business. You have a functioning brain; god has given you 10 fingers and 10 toes. Your life has been served to you with a silver spoon, A diamond spoon. Now what you do with this knowledge., this exposure, every opportunity that comes your way is up to you. But remember you have no reason for failure. There is nothing that can stop you except for yourself. As god has been gracious.” That conversation left a sense of responsibility. That if I fail, after everything that I've been given. It is only because of the decisions I make now. Because more often than not, life is rigid in our favor, & what we do with that platform is on us. Seeing this pendant around my neck, makes me feel immense gratitude towards everything I've been given. Everything we want is achievable. It serves as a reminder there should be no reason for failure.
I'm a firm believer in what you think, what we say. manifests itself into reality. This is why all my jewelry evokes an emotion that makes beholder feel positive feelings every time their eyes lay on it.The 7 knots gold bangle, One of my favorites.
Legend has it that there is an invisible red thread that connects us to those we are destined to meet. Regardless of time, place or circumstance. The thread may stretch or tangle, but it will never break. A reminder that all that is destined, will be. To have faith in what has been, what is & what will be.
The belief is whenever two people have to meet, they come inside this red circle. A pre-written destiny that brings together particular individuals at specific points in their lives, despite their efforts to walk away from each other.
Siddhartha Gautama, the Buddha drew a circle with a piece of red chalk & said "When men, even unknowingly are to meet one day, whatever may befall each, whatever the diverging paths, on the said da, they will inevitably come together in the red circle."
A love story is behind each of my creations. The only thing that matters. Love. Do good & good will happen.
This the ideology of Twinkle & Company.